Translations

When working with multilingual websites, translation is more than changing words from one language to another. Each market may need adapted messaging, local terminology and content that feels natural to the audience. Optimizely helps teams manage this by keeping content structured, organized and ready for translation workflows.

With a well-planned content model, editors can create a source version of a page and then manage language versions in a controlled way. Headings, preambles, body text, links and calls to action can be translated separately while still keeping the page structure consistent across markets.

This makes it easier for editors, translators and reviewers to collaborate. It also reduces the risk of missing content, outdated translations or inconsistent messaging between language versions.

Used correctly, Optimizely gives teams a solid foundation for scalable multilingual content management, whether the site supports two languages or many markets.